We’ve all been on a website near Christmas time and found that their website has taken on a festive feel; Currys, Coca-Cola and other giant companies all over the world all get in on the act each year. We’re still a long way from Christmas so I won’t bore you with the merits of a festive website; however, I will tell you how you can apply this approach to your website throughout the rest of the year.
If you haven’t yet heard, the World Cup is currently taking place over in Brazil. While you may not love football yourself, there’s a pretty good chance that some of your existing or potential customers will; therefore, why not consider introducing some kind of world cup / Brazilian themed design features. This could be something as simple as adding a small cartoon world cup to your logo or header for just the finals of the tournament.
Google is also well known for it’s Doodles and I’ve included a few of the latest Google world cup doodles for your viewing pleasure. Something as simple as a good Google Doodle can improve user experience.
The real focus for web masters everywhere should now be generating unique and high quality content that your audience can engage and get involved with. This is another benefit of incorporating well known events into your designs, this could include; The World Cup, The Beginning of the Barclay’s Premier League, Music Festivals (e.g. Leeds, Reading, Download, V), Conventions, Current (things like the Game of Thrones finale) and plenty more.
Obviously some of those ideas are a bit outside-the-box and would only suit certain sites that have a certain feel about them. Events such as the World Cup, the Olympics, the Commonwealth Games and Wimbledon just to name a few are applicable to most sites whether you sell rugs online or offer workplace training courses; providing they’re done well.
Content is now the established king of online marketing and once you’ve introduced the high quality SEO content that you need to your website, you should start to look at making your content more engaging both on your website’s blog and on your social channels. One of the easiest ways to make engaging content is to relate it to something like Football, fashion or current affairs.
Speaking of social, the approach of getting your website involved with current events is a great way to direct more people not just to your website but also to your social channels.
So there you have it, it’s a simple idea for you to keep your website fresh and if you’d like to incorporate on your website or social channel but don’t know where to start then give us a call today on 08458 388 488 and see how we can help you.